If you haven't revamped your website in a while, you might want to consider doing so. Here are five tell-tale signs that your website is too old. If any of these signs match your website, chances are you should think about a redesign.
1. Your site is not responsive.
Responsive means that your website looks good and is easily usable on all sizes of screens, from televisions to smartphones. According to StatCounter, over 40% of Internet usage comes from mobile and tablet devices, so it's more important than ever that your website works on small screens. A recent update to Google's algorithms began promoting the search ranking of mobile friendly websites above those that were not. If your site is not responsive, it will probably experience a sharp drop in search traffic. You should consider redesigning your site if you're not already responsive.
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2. Your site is not at the top of search results.
Obviously, you are not going to be at the top of any given search, but try finding your own site on Google. Search for your website name or keywords that potential visitors would use. If you're not near the top of the list, it could mean that your website needs some search engine optimization (SEO). The best way to optimize your website is to build a new one that's SEO friendly from the ground-up.
3. Your site is slow.
Just like with mobile responsiveness, Google ranks websites by their loading time. Speed is critical in the modern web. It's estimated that 40% of visitors will hit the back button if a website takes more than three seconds to load. Test how quickly your site loads with WebPageTest. If it's over three seconds, your website needs help.
4. Your competitors' sites are cooler.
Take a look at websites competing with yours. Are they mobile responsive, higher ranking, and faster? Is their content better? Do they have a superior design? Your site definitely shouldn't be out-of-date when your competitors have something modern.
5. Your site is hard to update.
It's a good idea to be able to update content on your website without hiring a developer. If you are not using a content management system like Drupal or WordPress, it's about time that you upgrade to the latest and greatest.
Does your site show any of these warning signs? Chromatical Design Studio can help you build a modern website, based on the latest technology, that's mobile responsive, fast, and easy to update. Let's talk!